"If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea."
- Antoine de Saint-Exupéry
My philosophy is to approach marketing with a human touch, integrating empathy and curiosity to resonate deeply with our audience.
Experience
PACSUN
Digital Marketing Coordinator, Paid Search
July 2024 - Present
Indigenous Media
Digital Marketing Intern
May 2023 - Sepetember 2023
Blue Focus
Public Relations Intern
June 2020 - December 2020
Casa Branca
Marketing Analyst Intern
Feburary 2024 - July 2024
NeoReach
Digital Marketing & SEO Specialist
January 2023 - May 2023
Leo Burnett
Media Executive Intern
July 2019 - September 2019
IZEA
SEO Intern
September 2023 - December 2023
ByteDance
Entertainment Marketing Intern
December 2020 - May 2021
Dentsu
Media Planning Intern
May 2019 - July 2019
Education
University of Southern California
Master of Science in Digital Social Media (STEM）
2022 - 2024
Beijing Technology and Business University
Bachelor of Arts in Advertising
2017 - 2021
Certifications
Google Analytics Certification
Google Ads Search Certification
Search Ads 360 Certification
PPC Fundamentals Course with Joel Bondorowsky
Tableau Essential Training
Programmatic Advertising Foundations
Intermediate SQL
Excel Essentials for Data Analytics
Hootsuite Platform Certification
Skills & Tools
Skills
Digital Marketing
Marketing Analytics & Data Analysis
SEO
SEM, Paid Search
Tools
Hubspot, Hootsuite, Klayvio
Advanced Excel, Tableau, SQL
SEMRush, Moz, Ahrefs, BrightEdge, Screaming Frog
GA4, Google Ads, Looker Studio, SA 360, Google Search Console, Bing Ads, Apple Search Ads